INN STRATFORD

SOCIAL MEDIA MANAGER + MARKETING STRATEGIST

Research, Marketing, Branding, Content Creation, Client Liaison, and Social Media Development.

Welcome to Inn Stratford!

Inn Stratford is the home of two boutique inns, Perth County Inn and Edison’s Inn, located in Stratford, ON. We launched a campaign showcasing a new brand identity, website as well as a new community initiative. This means, transitioning seamlessly from old to new on both Inn’s social media in a way that was well taken by the audience. This launch celebrates the ambience and character the city of Stratford holds in ways that suit each Inn’s individual aesthetics, as well as driving a new life and audience to the Inns. The goal was to expand the reach to a younger and broader audience, located further out such as Toronto. The combination of small-town feel, art and history lets the Inns shine as unique gems to be discovered. All while also growing its local community reach publicly, collaborating with local businesses to showcase more of the city to residents and visitors.

This reel was made and posted before the new website launch to subtly introduce the new icons and room themes. This began to draw attention to something new happening, getting audience engaged and curious for what was to come!